
Our history
We have grown significantly since our beginnings, but the principles that guide us have remained the same.
Absolute started in Kent in 2004. This is how we evolved into a national firm while staying true to the values, relationships and approach that shaped us from the start.

Our history
We have grown significantly since our beginnings, but the principles that guide us have remained the same.
Absolute started in Kent in 2004. This is how we evolved into a national firm while staying true to the values, relationships and approach that shaped us from the start.

Our history
We have grown significantly since our beginnings, but the principles that guide us have remained the same.
Absolute started in Kent in 2004. This is how we evolved into a national firm while staying true to the values, relationships and approach that shaped us from the start.
The beginning
How it started.
How it started.
The history of Absolute goes back to 2004, when the founders, Mark Eaton and Spencer Watt, decided to start their own financial services business in Kent.
The history of Absolute goes back to 2004, when the founders, Mark Eaton and Spencer Watt, decided to start their own financial services business in Kent.
For the next twelve years it grew on its own and everything Absolute knows about looking after clients was learned in those early years. No other firm joined until 2016, when the business invested to grow and expand across the South East, built on the same principles since day one.
For the next twelve years it grew on its own and everything Absolute knows about looking after clients was learned in those early years. No other firm joined until 2016, when the business invested to grow and expand across the South East, built on the same principles since day one.
Mark Eaton and Spencer Watt
,
Founders of Absolute
What we stand for
From day one.
From day one.
Our size may have changed, but our purpose has not.
Our size may have changed, but our purpose has not.
We want every family to feel confident about their finances, supported by someone they trust.
We want every family to feel confident about their finances, supported by someone they trust.
Client-first excellence
We deliver exceptional advice and service, always putting your interests first, for the long term.
Client-first excellence
We deliver exceptional advice and service, always putting your interests first, for the long term.
Independence
We provide advice that is free from product bias, focused solely on what is right for you.
Independence
We provide advice that is free from product bias, focused solely on what is right for you.
Integrity
We act honestly and ethically, building relationships that last for generations.
Integrity
We act honestly and ethically, building relationships that last for generations.
Clarity
We make planning clear, easy to follow, replacing complexity with confidence.
Clarity
We make planning clear, easy to follow, replacing complexity with confidence.
Partnership
We listen carefully and work alongside you, providing support at every stage of your life.
Partnership
We listen carefully and work alongside you, providing support at every stage of your life.

The timeline
Every year, in order.
Every year, in order.
Most firms that joined brought their own clients, their own planners and their own office. Choose a year to see who.
Most firms that joined brought their own clients, their own planners and their own office. Choose a year to see who.
Absolute Financial Management
Absolute Financial Management
Absolute Financial Group
Absolute Financial Group
2004
Twelve years on its own
Twelve
years
on its own
Group formed
2004
2004
2004
Absolute begins, in Ashford
Absolute begins, in Ashford
Absolute begins, in Ashford
Year one
Absolute starts advising clients in Kent.
Absolute starts advising clients in Kent.
Absolute starts advising clients in Kent.
Absolute Financial Management
Ashford, Kent
Today
Where we are now.
Where we are now.
Offices across England, each with its own team. Most of them were local firms before they joined Absolute.
Offices across England, each with its own team. Most of them were local firms before they joined Absolute.
Trusted with over £2.6bn
Trusted with over £2.6bn
Trusted with over £2.6bn
in client assets we advise on
Sixteen advice offices
Sixteen advice offices
Sixteen advice offices
from Devon to Greater Manchester, each with its own local team
Over 7,500 households
Over 7,500 households
Over 7,500 households
looked after across the country
Since 2004
Since 2004
Since 2004
advising clients, from the first office in Kent
See all our offices
What has not changed.
What has not changed.
The firm is much larger than it was. These are the things we have been careful not to lose.
The firm is much larger than it was. These are the things we have been careful not to lose.
The offices stayed open, with the same local teams in them
Planners stayed with the clients who already knew them
Advice stayed independent, across the whole of the market
The person who knows your situation is still the person you speak to


Get in touch
Come and meet us.
Find your nearest office, or get in touch directly. Either way you will be speaking to a person.
Ashford
51.148838
0.8719
ashford-office
Battle
50.917156
0.483704
battle-office
Bognor Regis
50.781236
-0.686847
bognor-regis-office
Bury
53.5923
-2.300065
bury
Colchester
51.843282
0.714125
colchester-office
Frimley
51.313481
-0.742181
frimley-office
Godstone
51.246499
-0.065824
godstone
Hadleigh
51.551954
0.613389
hadleigh-office
Hereford
52.078344
-2.635348
hereford
Liverpool
53.401014
-2.979883
liverpool
Manchester
53.476469
-2.243906
manchester
Norwich
52.675098
1.220577
norwich
Sale
53.417342
-2.320469
sale
South Brent
50.427937
-3.83634
south-brent
Sunningdale
51.39295
-0.627933
sunningdale-office
Wigan
53.549728
-2.629183
wigan-office
Absolute Financial Management is authorised and regulated by the Financial Conduct Authority, FCA Number 401135. Registered in England and Wales 05027747. Registered Office: Rear of The Bull Yard, 75 High Street, Ashford, Kent, TN24 8SN. This page is intended for general information only and does not constitute personal financial advice. The value of investments can fall as well as rise. Past performance is not a guide to future returns.
Should you have cause to complain, and you are not satisfied with our response to your complaint, you may be able to refer it to the Financial Ombudsman Service, which can be contacted as follows: The Financial Ombudsman Service, Exchange Tower, London, E14 9SR. Website: www.financial-ombudsman.org.uk.
Absolute Financial Management is authorised and regulated by the Financial Conduct Authority, FCA Number 401135. Registered in England and Wales 05027747. Registered Office: Rear of The Bull Yard, 75 High Street, Ashford, Kent, TN24 8SN. This page is intended for general information only and does not constitute personal financial advice. The value of investments can fall as well as rise. Past performance is not a guide to future returns.
Should you have cause to complain, and you are not satisfied with our response to your complaint, you may be able to refer it to the Financial Ombudsman Service, which can be contacted as follows: The Financial Ombudsman Service, Exchange Tower, London, E14 9SR. Website: www.financial-ombudsman.org.uk.
Absolute Financial Management is authorised and regulated by the Financial Conduct Authority, FCA Number 401135. Registered in England and Wales 05027747. Registered Office: Rear of The Bull Yard, 75 High Street, Ashford, Kent, TN24 8SN. This page is intended for general information only and does not constitute personal financial advice. The value of investments can fall as well as rise. Past performance is not a guide to future returns.
Should you have cause to complain, and you are not satisfied with our response to your complaint, you may be able to refer it to the Financial Ombudsman Service, which can be contacted as follows: The Financial Ombudsman Service, Exchange Tower, London, E14 9SR. Website: www.financial-ombudsman.org.uk.
